Enesco launches new collectable concept with Peter Rabbit™ ‘Mug of the Year’

Contemporary gift and homeware retailer, Enesco, is proud to present a new and exciting concept to its licensed Beatrix Potter collection, through its exclusive ‘Mug of the Year’.

Kick-starting this concept with none other than Peter Rabbit himself, the idea behind the product offering is that on an annual basis, the featured character on the Mug of Year will change to showcase a new original piece of artwork taken from author Beatrix Potter’s much-loved classic children’s tales, making the Mug of the Year a highly sought-after and super collectable piece with your customers.

The Mug of the Year for 2019 shows everyone’s favourite bob-tailed bunny - Peter Rabbit - wearing his iconic blue jacket. The bone china mug is rimmed with gold leaf, with the same special feature highlighted throughout other elements of the design on the flowers surrounding Peter Rabbit.

On the inside rim of the mug are all the different characters from the Peter Rabbit collection. In this circle of literary characters, Peter Rabbit is presented in gold leaf, and as more characters star on each Mug of the Year, their depictions on the inside of the mug will also change to gold leaf, denoting that they are the mug of the year.

A brand new collectable initiative, the mugs measure 9.5cm, are presented in a window box with ribbon detailing, and retail with a SRP of £15.00. The Mug of the Year along with other licensed Beatrix Potter gifts, homeware items and plushes are available to buy from www.enesco.co.uk.

About Peter Rabbit™ and Beatrix Potter

The Tale of Peter Rabbit is one of the world’s best-loved children’s books and was created by author and illustrator, Beatrix Potter in 1902.  The story has never been out of print since it was first published by Frederick Warne & Co. (today an imprint of Penguin Random House) and has sold in excess of 45 million copies globally.  Beatrix Potter personally oversaw the launch of subsequent products, making Peter Rabbit the oldest licensed character in history.  Today over 2 million of her ‘little books’ are sold globally every year, whilst Peter Rabbit has appeared in books and products in more than 110 countries throughout the world. 

Penguin Ventures (part of the Penguin Random House Group) is committed to growing and protecting The Peter Rabbit™ brand and together with licensing agency, Silvergate Media, manages The World of Beatrix Potter™, one of the world’s longest running and largest international literature-based licensing programmes.

www.peterrabbit.com

PETER RABBIT™ © Frederick Warne & Co. Limited and Silvergate PPL Limited 2017. Based on the works of Beatrix Potter. PETER RABBIT and BEATRIX POTTER are trademarks of Frederick Warne & Co., a Penguin Random House Company. All rights reserved.