Celebrating 25 Years of Willow Tree:

A Timeless Journey of Art and Emotion
This year, we mark a remarkable milestone in the journey of Willow Tree. For a quarter of a century, Willow Tree has been a cherished symbol of love, hope, healing, and comfort for countless individuals around the world. As we celebrate the twenty-fifth anniversary, we invite you to join us in reflecting on the past, cherishing the present, and looking forward to a bright future filled with creativity and connection.
A Legacy of Artistry and Emotion
The Willow Tree journey began with a single figure, handcrafted with love and intention. Today, the brand stands as an iconic testament to the power of art in expressing deep, universal emotions. Each piece is a delicate balance of simplicity and profound detail, capturing moments and sentiments that resonate with people across generations.
The Heart Behind the Brand: Susan Lordi
At the helm of Willow Tree is the talented artist Susan Lordi, whose vision has been the guiding force behind the brand's success. Susan's unique ability to distil complex emotions into simple, graceful figures has endeared Willow Tree to many. Her work speaks a language of its own, where every gesture, every tilt of the head, and every flow of a dress conveys a message of love and connection. Read more about Susan Lordi here.
Celebrating a Partnership Built on Passion and Purpose
For over two decades, the collaboration between Willow Tree and Enesco has been a cornerstone of our shared success. This enduring partnership has been fuelled by a mutual commitment to excellence and innovation. Since the inception of Willow Tree, Enesco has played an integral role in bringing Susan Lordi’s evocative sculptures to a global audience. Together, we have worked tirelessly to ensure that each Willow Tree piece reaches its destination, carrying the artist's heartfelt message and vision into the homes of collectors and loved ones. As we mark the twenty-fifth anniversary of Willow Tree, we celebrate not only the brand's artistic legacy but also the invaluable partnership with Enesco — built on a foundation of trust, shared goals, and a deep-seated passion for delivering meaningful art to enrich lives and foster emotional connections worldwide.
Honouring the Journey
As we reflect on the past twenty-five years, it's only fitting to honour the incredible journey that brought us here. Willow Tree has become more than just a collection of figurines; it's a staple in countless homes, each piece serving as a poignant reminder of the love and bonds we share. This legacy is built on a foundation of trust and authenticity, a testament to the commitment to quality and artistic integrity that our customers have come to expect.
Partnering for Success
As we celebrate this milestone, we extend our heartfelt gratitude to each of you for your unwavering support. Your commitment to showcasing and sharing our products has been instrumental in bringing our vision to life.
Join the Celebration: Elevate Your Retail Space
As we commemorate the twenty-fifth anniversary of Willow Tree, we invite you to participate in this special celebration by enhancing your retail displays with our specially designed risers and displayers. Utilise the Tri-Step Riser, an elegant solution crafted to beautifully showcase the figurines, creating eye-catching focal points within your store. These display tools are perfect for highlighting the ever green figurines. Additionally, we offer the opportunity to join the ' Figurine of the Month' promotion, where you can engage your customers by offering a fifteen per-cent discount on a different beloved Willow Tree figurine each month. By incorporating these elements into your in-store presentations, you not only captivate shoppers but also encourage them to engage with the rich stories and emotions encapsulated in each piece. Together, let's make this celebration a memorable experience for both you and your customers, reflecting our shared passion for art that touches the heart.
A Bright Future Ahead
As we celebrate our twenty-fifth anniversary, we are filled with excitement for the future. Willow Tree remains committed to nurturing the emotional connections that have made it a beloved brand. We look forward to continuing to create art that resonates with hearts and homes across the globe.
Thank you for being an integral part of the Willow Tree story. Together, let us celebrate this incredible milestone and look forward to many more years of heartfelt creativity and connection. Here's to twenty-five more years of Willow Tree!