Aline Mellor

Aline has joined us in 2021 heading up our Ecommerce team, transforming our digital setup and driving growth and efficiencies.
With over a decade of international marketing experience and a passion for delivering measurable results, Aline brings a wealth of knowledge and strategic prowess to every project.
She has made a significant impact on businesses across various industries, leveraging her expertise in strategic marketing tactics. Aline's achievements include spearheading the digital transformation of companies such as GCA Altium, Thomas Cook Airlines, and JLA Ltd as well as working on global initiatives in her time at Expedia.

Reporting directly into the Managing director, Aline is responsible for our online and offline marketing across the UK and EMEA, leading our diverse in-house teams, including Brand Management, Trade Marketing, Product Development and Licensing, Ecommerce, and Creative Services. Aline's expertise in optimizing marketing channels, implementing cutting-edge technologies, and driving exceptional results sets her in great stead to adapt our marketing strategy to an ever-changing retail landscape.

Aline, originally from Germany near Berlin, finds joy in traveling, cooking, and spending quality time with family and friends together with her husband James and eight-year-old son Walter.